Challenge

The phone had rung constantly for twenty years, almost entirely on word of mouth. Volume was never the problem. The problem was what was coming through it: cheap, low-paying jobs, and no route to the high-end homeowners and cottagers he actually wanted. The cost landed on his Saturdays, driving property to property giving free quotes to people who were never serious.

The website was a wall of text on each page, a phone number, an email address. No contact form. No reviews. He assumed it was business as usual.

Solution

I rebuilt the front end of his business around the clientele he actually wanted instead of the clients he was getting.

• A five-page site hand written copy for high-end homeowners and cottagers, in their language, with the sections sequenced to carry a reader toward requesting a quote.

• Implemented our Self Qualifying Clientele System™

• A restructured on-site assessment, so when he steps on site he knows the the client is serious and ready to start the project.

Results

Four qualified leads came in over the first two weeks. All four have since closed. That is $74,000 in net revenue to Greg & Sons. No Google Maps ranking work was involved in any of it.

Testimonial

What he valued most was not the money. It was getting his weekends back with his family.